At the iHeartRadio Music Awards, Jojo Siwa showcased a striking transformation with a new brunette hairstyle and a bold, avant-garde outfit. Gone is her iconic blonde hair, replaced with a KISS-inspired style featuring sparkling horns. Describing her appearance as Versace from the neck down, Siwa wore a gem-adorned baby blue denim ensemble paired with a pastel pink bralette. Alongside her new partner, Kath Ebbs, Siwa hinted at an exciting announcement set for March 22, teasing major developments in her music career that reflect her growth and evolution as an artist.
"I am so excited about [the announcement]. It involves a lot of people all over the world, so..." Siwa teased about her upcoming news on March 22nd.
"My new look symbolizes a departure from childhood fame. I wanted something avant-garde, and the horns really highlight that evolution of my artistic style."
"The headpiece is from Etsy. I wanted it to be attention-grabbing and embody a futuristic aesthetic, reflecting my new music era."
"I've transitioned from my signature blonde to brunette to signify a new era in my life and career, moving away from just being a child star."
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