Sniffies, a popular gay hookup site, launched its iOS app after being web-based since 2018. The challenge was complying with Apple’s strict content moderation while preserving the site’s identity. Users, referred to as 'cruisers,' often post explicit images, which necessitated a careful approach. The app introduces a 'Vanilla mode,' where explicit content is blurred to adhere to Apple’s guidelines, and users can toggle settings via the web version for fuller access. This launch is aimed at improving market competitiveness.
The key was giving cruisers control of the experience, allowing Sniffies to stay true to its identity while meeting Apple's content policies.
To comply with Apple's policies, the new Sniffies app features a 'Vanilla mode' that blurs explicit content, requiring users to switch to the web for full access.
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