""Gap is an institution. Growing up in Queens, it was accessible, it was real, it was part of the fabric of the city. Getting to bring Awake's point of view to something that iconic, and do it in a way that honors New York and the people who made us who we are, that's what this is about. This collection is for the community. It always has been.""
""Awake NY has built something rare: a brand that is deeply rooted in community and remains authentically New York. This collaboration is a celebration of that spirit, and a natural expression of Gap's commitment to championing originality through creative partnerships that reflect the world around us.""
Awake NY has launched a new collaboration with Gap, featuring a collection of 27 pieces for adults and children. The collection includes hoodies, tees, and jerseys, celebrating the unique energy of New York City. Founder Angelo Baque emphasizes the collaboration's community focus, reflecting on Gap's influence during his upbringing in Queens. Gap's president, Mark Breitbard, highlights the authenticity of Awake NY and the collaboration's celebration of originality. The collection will launch on March 27, accompanied by a campaign featuring Baque and other New York personalities.
Read at Complex
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