Apple unveils 2025 Pride Collection 'to celebrate strength of LGBTQ+ communities'
Briefly

Apple has introduced its 2025 Pride Collection, which includes a hand-assembled Pride Edition Sport Band, a visually dynamic Pride Harmony watch face, and matching wallpapers for iPhone and iPad. The Sport Band's unique design symbolizes LGBTQ+ individuality, showcasing various rainbow patterns. The accompanying watch face and wallpapers reflect pride through vibrant, animated rainbow stripes. Priced at £49, the Sport Band will be complemented by free updates for the wallpapers, all aiming to celebrate LGBTQ+ communities. Apple's commitment to supporting related organizations further highlights its allyship during Pride Month.
Apple is proud to financially support organisations that serve LGBTQ+ communities.
The Pride Edition Sport Band is assembled by hand, featuring a rainbow stripe tapestry that varies in shape and size.
This compression-moulded design...reflects the individuality of all members of the LGBTQ+ community.
The Pride Harmony watch face features rainbow stripes that shift on the display to form hour numerals when users raise their wrist.
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