A giant blow-up doll resembling Kim Kardashian has appeared in midtown Manhattan as part of a pop-up for her Skims swimwear collection. This massive, 60-foot balloon showcases the new line's triangle top and tanga bottoms. Kardashian expressed her enthusiasm, emphasizing the inclusive nature of the collection, designed for confidence at the beach or on vacation. The pop-up event coincides with the collection's release on March 6 and includes an additional shopping event at Bloomingdale's with complimentary treats for attendees, further driving social media engagement and brand visibility.
On-site, the balloon is actually 60 feet long, featuring Kardashian wearing pieces from the new line: Skims Swim's triangle top and tanga bottoms in tide.
Kardashian said about the new offerings, set to drop on March 6, "I absolutely love how this collection has something for everyone—whether you're on vacation or at the beach, it's all about feeling confident and amazing in what you wear."
Skims will host a spring event on the fourth floor of Bloomingdale's on 59th Street, where patrons can shop the new collection and enjoy a free ice cream bar.
The Skims pop-up experience is showcasing Kardashian's brand's latest swim collection, already making waves on social media.
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