The article discusses the decline of Western boy bands since One Direction's hiatus a decade ago, contrasting it with the explosive rise of K-pop groups such as BTS and NCT. While Western labels struggle to replicate the boy band phenomenon, K-pop has embraced a distinct production model and comprehensive global strategy. Groups like BTS, ATEEZ, and EXO have become cultural icons, shaping the music industry and shifting how audiences discover new talent as they leverage significant member diversity and extensive fan engagement.
K-pop's global rise continues to challenge the Western music industry, with groups like BTS and NCT shaping the new landscape, while Western boybands struggle for relevance.
As boy bands decline in the West, K-pop flourishes by embracing cultural exports, with teams of diverse members captivating global audiences, marking a shift in music trends.
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