I'MMORTAL, an avant-pop artist, releases the visually stunning music video for her single 'Uncanny Valley.' Directed by Victoria Gong, the video features I'MMORTAL in pearlescent white, confronting a robotic clone while engaging with surreal elements like a dollhouse and a Turing test. The pulsating music is complemented by captivating choreography, culminating in a duel between the two versions of the artist. As one clone dominates, questions of identity and self prevail, leaving viewers to ponder the implications of the story.
Working on Uncanny Valley's music video was truly such an amazing collaborative experience. The director Victoria Gong conceptualized the vision, led such a talented team, and was able pull off such a cohesive and stunning video experience.
Having two identical humanoid A.I. robots undergo a Turing test, and then fight to the death in a choreographed dance-fight scene is definitely my idea of a cutting edge pop video!
I really love incorporating movement into my videos, so I was super excited when Victoria came up with the brilliant idea of having a choreographed fight scene that is also an abstract dance piece.
She really captured the eerie essence of 'Uncanny Valley' perfectly, while keeping the integrity of a pop video.
Collection
[
|
...
]