Contemporary artists have evolved into multi-faceted entrepreneurs, juggling music creation with business responsibilities due to the decline of traditional record label support. The shift allows for creative independence, yet balancing the artistic and commercial aspects remains challenging. Artists now utilize platforms like Bandcamp, Patreon, and Kickstarter for direct-to-fan sales, enabling fans to financially support their favorite musicians through merchandise, subscriptions, and funding campaigns. This transformation necessitates diverse income streams, including live performances and merchandise sales, as traditional streaming payouts often yield little revenue.
Contemporary artists are not only musicians, but also business people. The absence of record labels sponsoring promotional activities forces artists to address multiple issues at once.
With platforms like Bandcamp, Patreon, and Kickstarter, artists can interact directly with fans and monetize their work without involving third parties.
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