Kakul Srivastava, CEO of Splice, discusses the evolution of music creation through technology. Splice, a platform for loops and samples, allows users to create music easily by accessing packs, including the loop from Sabrina Carpenter's "Espresso". Her experience from Adobe informs her leadership at Splice during a time when technology, like AI, shapes the music industry. The conversation delves into how professionals can navigate and leverage these advancements in creative processes.
If you exist on planet Earth, you know that as the guitar loop from Sabrina Carpenter's "Espresso," which is an inescapable pop music phenomenon.
This is a part of making music now, and it has been ever since Rihanna's monster hit "Umbrella" was built around a GarageBand loop.
Srivastava joined Splice as its CEO three years ago, highlighting her experience in tech innovation for creative industries.
the flip side of that is people actually using these tools at high rates, because they're fun to play with.
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