Napster, once notorious for music piracy, has been acquired by Infinite Reality for $207 million with ambitions to transform it from a passive streaming service to an engaging social music platform. Under CEO Jon Vlassopulos, the plan includes integrating livestreaming, e-commerce, and community management technologies. Despite past efforts to modernize Napster failing, the vision aims to utilize trends of immersive music experiences, drawing from its rich history of disrupting traditional record labels and understanding consumer habits better than the industry.
"The internet has evolved from desktop to mobile, from mobile to social, and now we are entering the immersive era. Yet music streaming has remained largely the same."
"Napster created this whole wave of antihero entrepreneurs, who saw music as a way in for more valuable marketing opportunities. Napster knew more about the customer than the labels did."
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