"Song titles pull from looksmaxxer lingo like 'MOG OR BE MOGGED' and 'TRUE JESTER.' Monochromatic album covers make blade-sharp jawlines look epic and sinister."
"For me and for many people, hardtekk is just a music genre you can listen to in the gym. If you wanna feel like you're Sigma, you just play the track from TikTok."
"snxff, who lives in Kyiv, started making music in 2022 as Russia invaded the country. He was part of a crew that raised $10,000 for Ukrainian soldiers."
New hardtekk artists cater to looksmaxxing culture, using song titles and visuals that resonate with this community. Titles like 'MOG OR BE MOGGED' and 'TRUE JESTER' reflect this trend. Monochromatic album covers emphasize sharp jawlines, while artists also create content for social media. The genre is popular among gym-goers who associate the music with confidence and strength. Artists like snxff and YXMI leverage their music and branding to engage audiences, with snxff's tracks gaining traction among fitness enthusiasts and those embracing the looksmaxxing lifestyle.
Read at Pitchfork
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