"As Drake streamed his newest music live to the world Thursday night, athletes took to social media immediately to react. No playoff games cuz Iceman here, respect @NBA—Hali To be number 1 you gotta lead the way #FastestMan —usainbolt Like 4 Songs In Yeah Drake Is GOATED. —CrosbyMaxx Ayesha Curry on @Drake's #IceMan: Whose watching? we are. Whose listening? we are! Congratulations @/champagnepapi pic.twitter.com/SUSS9EFwgu—jinthirty"
"Longtime OVO supporter, Kevin Durant made the trip to Toronto to attend Drake's album release party at Casa Loma. In the hours after, sports teams joined in, creating related memes in an attempt to capitalize on Drake's ability to capture attention in the ever-fragmented online universe. Game 6. Tonight! pic.twitter.com/EsnZFXxCw4—SpursCoyote ICEMAN on repeat all summer pic.twitter.com/sz6nGYHUJB—KentuckyMBB pic.twitter.com/0bufzW6vrA—PSGColdPics"
"Kevin Durant posted the Michael Jackson signature glove throwing up the 6 on IG #Iceman album of the year ?? pic.twitter.com/10sIlPyXU3—Stunna999_ Drake's ties to sports are longstanding. He's partnered with FIFA to promote the upcoming 2026 Men's World Cup (it is speculated he'll be the performer for the World Cup final's first-ever Super Bowl-style h"
Drake streamed new music live to the world, and athletes responded quickly on social media. Posts included congratulations, references to Drake’s “IceMan” theme, and playful comparisons to sports moments and players. Kevin Durant traveled to Toronto for Drake’s album release party at Casa Loma, and other teams joined in afterward. Sports accounts created related memes to benefit from Drake’s attention in a fragmented online environment. Drake’s connection to sports extends beyond social reactions, including partnerships with FIFA to promote the 2026 Men’s World Cup and speculation about his role in major televised moments.
Read at www.cbc.ca
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