"Deezer only pays for streams when a person listens to them, so it's demonetizing about 85 percent of AI music streams. The company says the primary purpose of uploading all this AI music is fraudulent."
"Thanks to our technology and the proactive measures we put in place more than a year ago, we have shown that it's possible to reduce AI-related fraud and payment dilution in streaming to a minimum."
"Models like Google's Lyria 3 have become cheaper and more widely available. Google actually lets Gemini users generate full-length songs now, up from 30-second snippet tracks just a few months ago."
"The problem is how easy it is becoming to strip those watermarks out of the audio and generate music using custom models that don't have them in the first place."
Deezer does not include AI-flagged tracks in its suggestions or playlists, leading to AI music streams constituting only 1-3 percent of usage. The company views the primary purpose of uploading AI music as fraudulent, demonetizing about 85 percent of these streams. Deezer's CEO claims that proactive measures have minimized AI-related fraud. The growth of AI music is accelerating, with models becoming cheaper and more accessible, although watermarks can be easily removed, complicating the issue of AI-generated music authenticity.
Read at Ars Technica
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