Danna, a well-known Mexican artist, launched One Percent Records as an independent label aiming to empower Latin artists by providing sustainable career support rooted in artistry rather than profits. Danna, alongside partner Alex Hoyer, emphasizes the need for structures that prioritize artist welfare over traditional label practices. The new venture aims to address industry shortcomings that often result in artists lacking support and ownership of their work. Concurrently, Danna, who is still signed to Universal Music Group, continues to release music and actively participate in various projects.
"In recent years I've realized the things I wish existed for all of us, for the benefit of the artist ... from there comes the need to create my label, by artists for artists."
"Labels do not function without artists. Everything is so ephemeral and so immediate that it is important to return to our roots and create a label where you have support."
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