"When we made the video for 'Take the Lead' with Tilly Norwood, the goal wasn't just to release a track or seek music chart success. It was to show people the current capabilities of AI and how actors and AI can now work together in a hybrid way with performance capture, and demonstrate that human input is still key."
"When they talk about me, they don't see/The human spark, the creativity/Behind the code, behind the light/I'm just a tool, but I've got life. At the start of the music video, the company notes that 18 real humans were behind the production, including prompters, production designers, editors, and an actor."
Tilly Norwood, an AI-generated performer created by Particle6 studio, released her debut music video for the single "Take the Lead" on Tuesday. The 4-minute video features AI-generated scenes depicting an imaginary path to stardom, including paparazzi encounters and stadium performances. The song received mixed reactions, with lyrics emphasizing that AI is a tool requiring human creativity. Particle6 founder Eline van der Velden clarified that chart success was not the goal; instead, the project aimed to demonstrate current AI capabilities and showcase hybrid collaboration between human actors and AI through performance capture technology. The production involved 18 human professionals including prompters, designers, editors, and an actor.
#ai-generated-music #human-ai-collaboration #entertainment-technology #performance-capture #ai-capabilities-demonstration
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