Absolute Studios at 1440 4th Ave. N. in north Fargo is a world-class recording facility designed by John Storyk, who also designed Electric Lady Studios in 1968. The studio has been used by major artists and acts, including Whitney Houston, Bruce Springsteen, Alicia Keys, Josh Duhamel, Kris Kristopherson, and Eagles of Death Metal. Co-owners MacDalton Berns and Mark Huesman founded the business in 2006, with Luke Petterson joining in 2007, and the studio is one revenue stream. The partners focus on planning for future generations, aiming to build something that can last for decades. Their business began as Absolute Marketing and grew from early expertise in emerging social media advertising.
"First doing business as Absolute Marketing, Berns and Huesman set up shop in the Bridgeview Plaza in Moorhead in 2006. As young men running a new firm, Berns said they quickly found themselves "experts" in social media marketing. "In 2006, you know Facebook was just getting rolling with their advertising and nobody knew how to handle it. We were the youngest agency in town and so people automatically thought that we knew what we were doing. When, in fact, nobody knew what"
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