YouTube Music introduces Taste Match playlists that merge multiple users’ overlapping musical interests into a daily-updated shared playlist. The service will notify users about upcoming releases, merchandise, and concerts, and will partner with Bandsintown to surface concerts while watching videos and Shorts. New social features include commenting on albums and playlists and loyalty badges like "First to Watch" and "Top Listener". Artists can pursue video watch milestones such as 100,000, 1 million, or 1 billion views. YouTube Music reports a catalog of over 300 million tracks and more than 4 billion music-focused user-generated playlists. Combined YouTube Music and YouTube Premium users exceed 125 million as of March 2025.
The app will now include "Taste Match" playlists, which are playlists that combine multiple users' overlapping interests, similar to Spotify Blend. The app will also start notifying users of upcoming releases, merch, and concerts, and is partnering with Bandsintown to help fans discover concerts when watching videos and Shorts on YouTube itself. The additions will help YouTube catch up with Spotify in some areas, while others, like the addition of badges and support for commenting, will extend the social networking features of YouTube to the music service.
The company also shared new stats about YouTube Music's catalog, noting it now has over 300 million tracks, including studio recordings, live performances, remixes, and covers. Spotify, for comparison, touts a catalog of over 100 million tracks. Plus, YouTube says its music service offers over 4 billion music-focused user-generated playlists, 1.8 billion of which are public. With the new Taste Match playlists, YouTube Music users can combine their interests into a single playlist that updates daily.
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