""If you're trying to build something that doesn't exist, it's about dream-reality balance," he says. "Work-life balance means that you're working for somebody else's dream. You just have a job supporting somebody else's dream, and you want to balance your work and your life. "But if it's dream-reality balance, then it's not work. It's a dream that you're trying to put into reality, and you're ignoring your current reality.""
""I'm not really paying attention to this reality," he explains. "I'm trying to bring that one [a new business venture or idea] here and focusing on how do I get people who believe in this dream to help me materialize it? So for that, you have to make some type of sacrifice to bring this thing that doesn't exist here. From that perspective, work-life balance is not for the architects""
Will.i.am consistently uses evenings after a standard workday to pursue creative and entrepreneurial projects, maximizing 5-to-9 hours. He frames productive side work as 'dream-reality balance' rather than conventional work-life balance, arguing that balancing work and life supports someone else's dream. The approach treats side projects as efforts to bring imagined ventures into present reality, requiring sacrifice and deliberate reallocation of free time. Schedules can flip depending on which venture is primary, with music or tech taking precedence at different times. The method emphasizes recruiting others who believe in the dream to help materialize it and reframing time off as building time.
Read at Fortune
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