Zane Lowe, the principal voice of Apple Music's live radio, believes in the power of live radio to connect with listeners worldwide despite the age of on-demand entertainment.
He emphasizes the unique energy of live music broadcasting, stating that 'music sounds different to me in that room than it does anywhere else,' showcasing the magic of real-time engagement.
Lowe eagerly serves up live content every morning at 9 a.m Pacific time, demonstrating that for him, comfort is found in routine and passion over convenience.
Apple's recent expansion of its radio offerings, including Latin and dance channels, illustrates the company's commitment to diversifying content in the digital age, appealing to various music tastes.
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