The 'For a Fortnight' page contains a countdown timer that is reeling off to 2 p.m. on Thursday. The background of the site shows the singer's favorite number, 13, as well as the letters 'ttpd' - the initials of the record's title - designed with typewriter font.
In one portion of the exhibit, a book showed lyrics for one anonymous song, with the words: 'One less temptress. One less dagger to sharpen.' The titles of some of Swift's new tunes such as 'Down Bad,' 'But Daddy I Love Him,' 'Clara Bow' and 'The Bolter' were scrawled around the event.
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