"Widely dubbed the gayest holiday of the year, Spotify Wrapped sees the music streaming platform release its annual listener data, allowing users to deep-dive into their personalised listening habits. Wrapped sees fans receive a breakdown that includes their most-played song and artist, their favourite genre, how much they've listened to an artist compared to other users, etc. Furthermore, previous features have included The Music Evolution and Playlist, Top Artist Reimagined and Music Video Playlist."
"Also, in 2024, Spotify brought AI into the music experience with a personalised AI podcast, an AI DJ and an AI playlist. So far, we've had very few details about Spotify Wrapped 2025. Instead, Spotify has noted that the Wrapped showcase will launch when it's ready. The platform keeps much of the information about the Wrapped campaign quiet, including exact start and end dates for its listening data."
Spotify Wrapped provides annual personalized listening breakdowns including most-played songs and artists, favorite genres, comparative listening metrics and curated features such as playlists and artist reimaginings. In 2024, Spotify added AI-driven experiences including a personalised AI podcast, an AI DJ and an AI playlist. Data collection for Wrapped runs from the start of January through November, while Spotify keeps exact campaign timing and dataset windows private. Historically, Wrapped has launched the week after Thanksgiving, typically on a Wednesday, with 2022–2024 release dates pointing toward an early-December drop in 2025. Other streaming services and non-music brands have adopted Wrapped-style recaps.
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