"One week after winning the Grammy for album of the year, Bad Bunny is about to put on the performance of his already astonishing career. The halftime show at the Super Bowl is as big an audience as a musician can hope to play in front of, and the selection of the outspoken Puerto Rican superstar has brought controversy as well as anticipation."
"Business. The NFL has expressed interest in recent years in expanding further into international markets and few artists have as big of an international footprint right now as Benito Antonio Martinez Ocasio. Plus, as Perry Johnson, a music scholar who teaches at USC's Annenberg school of communication, told me, there's notably higher ratings in years of greater halftime show controversy."
One week after winning the Grammy for album of the year, Bad Bunny will perform the Super Bowl halftime show at Levi's Stadium in Santa Clara, Calif. The NFL selected him for business reasons and to expand further into international markets because few artists have as large an international footprint as Benito Antonio Martinez Ocasio. The pick provoked conservative backlash because he sings in Spanish and has criticized President Trump, notably after Hurricane Maria in 2017. Turning Point USA organized an alternative “All-American” halftime show promoted by public figures. Homeland Security figures warned about immigration enforcement, while the NFL said ICE would not be present. Controversy around the selection may increase ratings.
Read at www.npr.org
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