"Bon Iver's Sable, Fable track "Day One" now has a music video. Directed by Jos Diaz Contreras, the short is set in a dystopian future where Bon Iver has retired and must be replaced by an imitator. Among the many hopefuls are Cristin Milioti, St. Vincent, Jacob Elordi in a fake beard, and the song's performers: featured artists Dijon and Flock of Dimes' Jenn Wasner, plus Justin Vernon himself. Watch the audition tapes below."
"Milioti and Vernon go some way back: In 2021, she covered his 22, A Million song "715 Creeks," and, more recently, she appeared in character as the mother of his child in a behind-the-scenes book that accompanied Sable, Fable. The new video follows another high-concept short for the LP, in which Vernon played a dual limo driver and divorce attorney soundtracked by the album's "From.""
The music video for 'Day One' is directed by Jos Diaz Contreras and imagines a dystopian future where Bon Iver has retired and an imitator must replace him. The short presents audition tapes from hopefuls including Cristin Milioti, St. Vincent, Jacob Elordi in a fake beard, and the song's performers: Dijon, Jenn Wasner of Flock of Dimes, and Justin Vernon. Cristin Milioti previously covered Bon Iver's '715 Creeks' in 2021 and recently appeared as the mother of Vernon's child in a behind-the-scenes book accompanying Sable, Fable. The new video follows a prior high-concept short in which Vernon played a limo driver and divorce attorney for the album's 'From.'
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