Sub Pop co-founder Jonathan Poneman expressed his excitement regarding Tunde Adebimpe's signing, stating, "We heartily welcome Tunde Adebimpe to Sub Pop's roster of artists. His inclusion makes the whole lot better—and a whole lot classier! We've waited 20-plus years for Sub Pop to earn the chance to be Tunde Adebimpe's label." This reflects the label's anticipation and appreciation for Adebimpe's contribution to music.
Adebimpe's solo debut, "Magnetic," showcases his artistic vision, featuring a self-directed video where he performs with a dynamic dancer in an urban alley. This performance underlines his innovative approach and distinct style, distinguishing his solo work from his band, TV on the Radio.
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