TikTok has established itself as a pivotal platform for online music engagement, exemplified by the impressive viewership of the Tomorrowland live stream, which totaled over 74 million. This surpassed the previous year’s record of 16 million live viewers. TikTok served as Tomorrowland’s year-long Official Content Partner, providing extensive coverage of the festival through 24/7 live broadcasts and collaborations with top DJs. The #Tomorrowland content received over 2.4 billion views, further solidifying its position with a significant increase in followers to over 9.2 million.
As Tomorrowland's year-long Official Content Partner, TikTok had access to the very best music and artists at the festival, broadcasting a 24/7 LIVE stream from the MainStage, Freedom Stage and OneWorldRadio.
The TikTok community turned up in droves, enjoying more than 2.4 billion views of #Tomorrowland content during the two weeks, making Tomorrowland the biggest festival account on TikTok with over 9.2m followers.
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