The music industry's over-reliance on TikTok shows how lazy it has become | Shaad D'Souza
Briefly

When the app began to gain popularity in 2018, industry figures almost immediately treated it like a golden goose, thrilled by the way unsigned, previously unknown artists such as Lil Nas X and Jawsh 685 were suddenly serious players...
UMG's mass takedown is drastic, but there was always going to be a breaking point with TikTok.
Read at www.theguardian.com
[
|
]