"Spotify may have popularized the Wrapped user recap trend, but more companies are jumping on that bandwagon every year. From rival music streaming providers like Apple, Amazon, YouTube, and Deezer, to completely unrelated services across tech, gaming, and other industries, a huge range of companies are using fun visuals, stats, and personalization features to show how you've been using their platforms over the last 12 months."
"The annual recaps trend shows no sign of slowing down, prompting companies to introduce new features every year to keep things fresh. Spotify Wrapped 2025 has added an interactive Wrapped Party feature that makes a game out of comparing your listening habits against your friends, for example, while YouTube has launched a separate Recap review for video insights, alongside its usual Music Recap."
Annual user recaps have spread beyond Spotify to many rival music platforms and unrelated services across tech, gaming, and other industries. Companies use visuals, stats, and personalization to summarize individual platform usage over the past 12 months. The trend continues to grow, with firms introducing new interactive features each year to maintain engagement. Examples include Spotify Wrapped 2025's interactive Wrapped Party for comparing listening habits with friends and YouTube offering a separate Recap review for video insights alongside its Music Recap. Companies also publish yearly "best of" rankings for apps, music, movies, and TV shows.
Read at The Verge
Unable to calculate read time
Collection
[
|
...
]