"What do a bunch of high schoolers, Reddit cofounder Alexis Ohanian, and I have in common? We're all using Airbuds, a social app that connects friends over music. I've been on Airbuds, which launched in 2022, to keep tabs on what my friends are listening to for a little over a year now. The app syncs with my Apple Music - you can also connect it to Spotify, Amazon Music, SoundCloud, and other streamers - and updates a live feed of every song I've been playing."
"However, as an older Gen Z user, I'm not part of the core demographic using the app - nor is Ohanian. Roughly two-thirds of Airbuds' 5 million monthly active users are under 22 years old, and typically in high school or college, Airbuds CEO Gilles Poupardin told Business Insider. For the teens using the app, "it's all about self-expression," Poupardin said. "Who they're listening to, what they stream, the artists they love is who they are, and it's very tied to their personality.""
Airbuds syncs with major streaming services to publish a live feed of every song a user plays, turning listening activity into shareable social content. The platform enables friends to react with emojis or direct-message about tracks, removing the need to craft original posts. The user base skews young: roughly two-thirds of 5 million monthly active users are under 22 and often in high school or college. Weekly recaps summarize top artists, songs, and albums as a shareable snapshot. Venture capital firm Seven Seven Six led a $5 million investment round, highlighting investor interest in low-friction music-first social apps.
Read at Business Insider
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