"Taylor Swift's The Life of a Showgirl is off to a record-breaking start, selling 2.7 million copies on its first day in the US. Already, Swift has secured the second-biggest sales week of the modern era - since Luminate began electronically tracking data in 1991 - trailing only Adele's 25, which moved 3.378 million copies in its first week back in 2015 (per )."
"Of that total, 1.2 million came from vinyl sales alone, setting a new record and surpassing the benchmark Swift herself established with The Tortured Poets Department, which sold 859,000 vinyl copies in its 2024 debut week. At least some of The Life of a Showgirl's commercial success can be attributed to the sheer number of variants Swift released. At last count, there were at least 28 different versions of the album - including four newly announced editions featuring exclusive acoustic bonus tracks."
The Life of a Showgirl sold 2.7 million copies on its first day in the US and achieved the second-biggest sales week since Luminate began electronic tracking in 1991, behind only Adele's 25 which moved 3.378 million in its first week in 2015. Vinyl purchases accounted for 1.2 million of the total, a new vinyl sales record that surpassed the 859,000 vinyl copies sold by The Tortured Poets Department during its 2024 debut week. The album's commercial performance was boosted by numerous physical variants; at least 28 different versions were released, including four editions with exclusive acoustic bonus tracks.
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