Songs by Taylor Swift have reappeared on TikTok, even as Universal Music Group previously clashed with the platform over licensing terms. Swift's songs, including hits and re-recorded versions, are back while many other artists' music remains absent.
TikTok has emerged as a significant promotional platform for the music industry, offering opportunities to create new hits and revitalize older tracks. Despite industry concerns about low royalties, TikTok's impact on music promotion remains substantial.
Taylor Swift, a Universal artist with ownership of her recordings and songwriting rights, saw her music return to TikTok. This distinguishes her from many artists affected by Universal's ban, as she retains control over her work.
Despite Universal Music Group's ban on TikTok following licensing disputes, Taylor Swift's songs made a comeback due to her unique rights over her recordings. The details surrounding how Swift's music reappeared on the platform amid the ban remain unclear.
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