However, it seems likely that the platform reached a separate deal with Swift, who owns her masters and presumably would have the ability to strike her own arrangement, even though her music is distributed by UMG and the ban has extended to all artists with similar deals.
Universal Music Group's licensing deals with TikTok expired, citing issues like compensation for artists and songwriters, AI effects on artists, and online safety, mentioned by UMG chairman-CEO Lucian Grainge.
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