By releasing the deluxe TTPD album at 2 a.m., Swift was able to fold in the exclusive bonus tracks available separately on each vinyl into 'The Anthology' - so fans who didn't buy records could stream the songs.
Vinyl yields more revenue than streaming for Swift, reports The New York Times. 'Some are willing to pay to have more variants on the wall,' music industry analyst Dan Runcie told the publication.
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