Taylor Swift is above brands: How she built a multi-billion dollar empire without endorsement deals
Briefly

Taylor Swift's Eras Tour is set to gross over $2.5 billion, making it the most lucrative tour in history, well above Elton John's previous record of $939 million.
According to Forbes, Taylor Swift's net worth soared to $1.3 billion by April 2024, with around $600 million each from royalties and her music catalog.
Unlike other high-net-worth women like Oprah and Kim Kardashian, Taylor Swift achieved her billion-dollar wealth exclusively through her music career and tours.
The Eras Tour not only breaks records for revenue but also cements Swift's status as a leading figure in the music industry, without divisive marketing tactics.
Read at english.elpais.com
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