Taylor Swift Beats Adele's First-Week Album Sales Record With The Life of a Showgirl

"Taylor Swift has broken the first-week, equivalent-unit sales record long held by Adele for her 2015 album , making The Life of a Showgirl the fastest-selling-and-streaming album of the modern era, Billboard reports. Since its release on Friday, October 3, Showgirl has already hit 3.5 million equivalent unit sales-some 20,000 more than amassed in its first week-according to initial reports from the data tracking firm Luminate."

"Adele still holds the record for actual albums sold, a metric that includes physical and digital sales but not streams; 25 racked up 3.378 million to The Life of a Showgirl's 3.2 million. Swift, of course, still has two days of sales to go. The Life of a Showgirl's mammoth numbers include 1.2 million vinyl copies sold, a record of its own, surpassing the 859,000 tally achieved by The Tortured Poets Department."

The Life of a Showgirl reached 3.5 million first-week equivalent unit sales after its October 3 release, surpassing the previous equivalent-unit record held by Adele. The album achieved roughly 300,000 equivalent units from streaming and sold 1.2 million vinyl copies, a new vinyl sales record. Adele retains the record for pure album sales with 3.378 million compared with Showgirl's 3.2 million. Multiple limited-edition and limited-time variants on the webstore encouraged superfans to purchase multiple copies. Final sales figures will be announced on Sunday.

Read at Pitchfork