SXSW 2026: The De Los showcase will be a celebration of Latin music. Here's who's performing
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SXSW 2026: The De Los showcase will be a celebration of Latin music. Here's who's performing
"After a banner year for Latin music at SXSW in 2025, it seems like everyone's doubled down in 2026, with the festival welcoming a historic number of Latin artists to Austin. That includes the De Los showcase."
"Thanks to energetic sets from acts like trap corrido pioneers Arsenal Efectivo and the clashing cumbia punk stylings of Sultanes del Yonke, the crowd was up on their feet dancing, twirling and even forming a mosh pit at one point - all into the early hours of the morning."
"With their South Texas upbringing (Puro 956!), it shouldn't come as a surprise that this duo's Norteño sound has plenty of Tejano flair too. Hailing from Edinburg, brothers Joel and Leonel Espinoza broke out not long after making their debut in 2022, when their song 'Prueba de Fuego' hit more than 100 million streams."
De Los, the Latino-centric vertical of the Los Angeles Times, returns to South by Southwest for its third consecutive year in 2026. The festival has restructured its format, integrating music programming into a week-long event alongside film, TV, and interactive content. Following a successful 2025 with energetic performances from trap corrido pioneers and cumbia punk bands, the 2026 showcase aims to replicate that vibrant atmosphere. The De Los event takes place on Sunday, March 15 at Mala Fama in Austin, featuring a historic lineup of Latin artists representing various regional styles and contemporary sounds.
Read at Los Angeles Times
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