Sweden's Way Out West Festival is incentivizing organ donation by offering tickets to attendees who register for the national organ donor registry. This initiative stems from a 30% decrease in registry sign-ups in recent years and aims to raise awareness about organ donation. The festival will feature artists such as Charli XCX and Chappell Roan and is sold out. Festival manager Kimmie Winroth emphasized the meaningfulness of this approach, suggesting that attending the festival can contribute positively to society.
We know people would do almost anything to get into Way Out West. This time, you can actually do some good. It's the most meaningful festival ticket you'll ever get.
Organizers for Way Out West have teamed up with Sweden's National Board of Health and Welfare to highlight the importance of organ donation, responding to a 30% decrease in donor registry sign-ups in recent years.
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