Spotify's new feature allows users to listen to an AI-generated podcast that summarizes their listening habits, tailored by Google’s NotebookLM technology, fostering personalized audio experiences.
Molly Holder, Spotify's senior director of product for personalization, emphasized the importance of audio and podcasts for Spotify, stating, 'This partnership with Google seemed like a very exciting integration and a way for us to do just that.'
In addition to the AI podcast, Spotify Wrapped will assign musical phrases such as 'heatwave' and 'beach' for each month, showcasing how user tastes evolved throughout the year.
The Wrapped feature also generates a personalized 'music evolution' playlist containing users' favorite songs of the year, along with new music tailored to their preferences.
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