Spotify tests more personalized, AI-powered 'Prompted Playlists' | TechCrunch
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Spotify tests more personalized, AI-powered 'Prompted Playlists' | TechCrunch
"The new tool allows users to describe what they want to hear in a personalized playlist that reflects the "full arc" of their tastes, according to the company. That means the playlist focuses not only on the songs you like now, but your entire Spotify listening history from day one - something that differentiates the feature from other playlists, the company says."
"As with AI playlists, the new Prompted Playlists allow users to request what they want to hear with written instructions. However, they can now write much longer prompts with more specific instructions. That's because the new AI feature factors in world knowledge, a rep from Spotify explained to TechCrunch. In addition, the ability to go further back in your listening history and schedule how often the playlist refreshes makes it different from Spotify's other AI playlist offerings."
Promoted Playlists give Premium subscribers an AI-driven tool to generate personalized playlists from detailed written prompts. The tool considers the full arc of a user's tastes by incorporating the entire Spotify listening history from day one. The feature accepts longer, more specific prompts and factors in world knowledge to better match requests. Users can schedule how often playlists refresh and can reach further back in listening history than prior AI playlist options. Example prompts can request music from top artists over the last five years with unseen deep cuts or create a 30-minute high-energy running mix that eases into a relaxing cool-down.
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