Spanish-speaking Bad Bunny stirs lost Latin identity among Brazil's music fans
Briefly

Spanish-speaking Bad Bunny stirs lost Latin identity among Brazil's music fans
"There is a saying in Brazil that Brazilians realise they are Latin only when they travel to the US or Europe. Among the many reasons for this is that the largest country in Latin America is also the only one in the region where Portuguese is spoken rather than Spanish. It is, therefore, not surprising that Spanish-speaking artists have historically struggled to break into Brazil's music scene with a few notable exceptions, the latest of whom is Bad Bunny."
"He is set to perform two sold-out shows this Friday and Saturday for more than 40,000 people a night at a football stadium in Sao Paulo. But experts and fans see something new this time: unlike the past success of artists such as his fellow Puerto Rican Ricky Martin, or the Colombian Shakira, Bad Bunny appears to be stirring a stronger sense of Latin identity among many Brazilians."
Brazil is the largest country in Latin America and the only one where Portuguese is spoken rather than Spanish. Spanish-speaking artists have historically struggled to break into Brazil's music scene, with exceptions like Ricky Martin and Shakira. Bad Bunny sold out two stadium shows in Sao Paulo for more than 40,000 people per night and is triggering a stronger sense of Latin identity among many Brazilians. A decade-old survey showed Brazilians primarily identified as Brazilian (79%) and only 4% as Latin American. Social media and a proposed honorary citizenship reflected renewed Latin belonging after his Super Bowl performance. Demand for Latin music parties has risen sharply, and his Grammy-winning album conveyed a universal Latin American aesthetic.
Read at www.theguardian.com
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