"For Anand Roy, making music used to mean jamming with his progressive rock band based out of Bangalore. Today, the one-time metalhead now makes music with a simple tap of a button through his start-up Wubble AI, which allows users to generate, edit, and customize royalty-free music in over 60 different genres."
"Roy started Wubble with his co-founder, Shaad Sufi, in 2024, from a small office in Singapore's central business district. Since then, his platform has generated tunes for global giants like Microsoft, HP, L'Oreal and NBCUniversal. They're even used on the Taipei Metro, where AI-generated tunes soothe harried commuters."
""So many licensing deals were not going through because of the quantum of paperwork, the amount of red tape, and how expensive, complex and convoluted the entire process was," he says. Yet, the incumbent music firms "don't have a lot of motivation to streamline processes.""
Anand Roy moved from playing in a progressive rock band to co-founding Wubble AI, a startup that generates, edits and customizes royalty-free music across more than 60 genres. The platform launched in 2024 from Singapore and serves clients including Microsoft, HP, L'Oreal and NBCUniversal, with AI-composed tracks used publicly on the Taipei Metro. Roy draws on nearly two decades at Disney and highlights cumbersome, costly music-licensing processes. Wubble negotiates direct deals with musicians, pays one-time fees for raw recordings used to train its models, and positions the approach as a fix for poor streaming payments and licensing friction.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]