Rico Wade didn't just play a pivotal part in the sound of Southern hip-hop in the '90s, but he helped to define it, which would go on to shape the direction of the genre at large over the ensuing years.
Alongside Ray Murray and Sleepy Brown, Wade formed Organized Noize in the early 1990s as a way to reinvent how genres could merge together to make regional sounds distinct from one another, choosing to imbue hip-hop with funk and soul through a pop filter.
Organized Noize's sound immediately stood out on the radio in the shape of countless hits, including TLC's 'Waterfalls,' En Vogue's 'Don't Let Go (Love),' and Ludacris' 'Saturday (Oooh! Ooooh!)'.
[
add
]
[
|
|
...
]