"It comes from a team of science researchers at the School of Philosophical, Anthropological and Film Studies at the University of St. Andrews in Scotland. (Put that on a business card.) We learn this from culture news publication NME, which divulges a scientific earworm formula which involves qualities of receptiveness, melodic potency, and rhythmic repetition. This research delivers a top-20 list of earworm songs."
"Core strength Laura Fisher, entertainment analyst at MIDiA Research, observes: "Radio's planned trajectory appears to be one of imitation, not innovation." AI-curated playlists the main the hinge point of her statement, along with AI-driven music sequencing on the creative side, and algorithmically personalized station streams. She calls the automation "a profound misstep. Radio, in fact, should partiularly avoid automation since its core stremgth is "its profound lack of algorithmic intermediation." (She has written about that HERE.)"
Researchers at the School of Philosophical, Anthropological and Film Studies at the University of St. Andrews developed a scientific earworm formula incorporating receptiveness, melodic potency, and rhythmic repetition. The formula produced a top-20 list of earworm songs with "We Will Rock You" (Queen) at #1 and "We Are The Champions" at #3. MIDiA Research analyst Laura Fisher warns that AI-curated playlists and algorithmic station streams risk eroding radio's advantages of personality, local connection, trust, and companionship, calling core automation "a profound misstep" while proposing three strategic, empowering AI integrations. Taylor Swift's new album, The Life of a Showgirl, reached 250 million Spotify streams in 24 hours.
Read at RAIN News
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