"Before the streaming era, holidays rarely had much of an impact on Billboard's Hot 100 singles chart. You'd see an occasional novelty hit here and there, but generally speaking, the Hot 100 in December didn't look all that different from the Hot 100 in, say, March. The streaming era has changed that radically and in ways that extend well beyond Christmas time."
"Just this year, Toby Keith's 35 Biggest Hits compilation zoomed back into the top 10 in the aftermath of July 4. Earth, Wind & Fire's Greatest Hits re-entered the Billboard 200 albums chart because so many fans like to stream the group's 1978 song "September" with its famous question, "Do you remember the 21st night of September?" on Sept. 21. And Halloween? Well, Halloween has become a musical season unto itself for at least a few weeks, anyway."
Taylor Swift tops both this week's Billboard albums and singles charts. Halloween-themed streaming lifts several spooky-season songs back onto the Hot 100, with Michael Jackson's 'Thriller' re-entering and climbing the chart, extending Jackson's streak to six consecutive decades with at least one top 10 hit, an all-time record. The streaming era has transformed seasonal chart behavior, causing patriotic and nostalgia-driven compilations and Greatest Hits packages to resurface around specific dates (July 4, Sept. 21, Halloween). The current chart week covers the seven days beginning on Halloween, capturing costume-party playlists and front-porch streaming for trick-or-treaters.
Read at www.npr.org
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