Fuerza Regida's unconventional guerilla marketing campaign in March 2022, which included performing on the freeway, transformed their concert ticket sales, resulting in a sold-out show.
Jesús Ortiz Paz, the frontman of Fuerza Regida, reflected on their success: 'Back then, we would have to pull up [to a city] early to promote because we weren’t selling out like that. Thank God we don’t have to do that anymore.'
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