""What I'm feeling goes beyond myself," Bad Bunny said in an NFL statement, paying tribute to the greats of Latin music that never got the opportunity, as announced on "Sunday Night Football" by Apple Music. "It's for those who came before me and ran countless yards so I could come in and score a touchdown ... this is for my people, my culture, and our history.""
"As a college student at the University of Puerto Rico at Arecibo, he worked in a supermarket in Vega Baja and in his off time began sharing his music on SoundCloud, the world's largest audio platform for independent artists to upload, promote, and share music. (Other major artists like Chance the Rapper, Post Malone, and Billie Eilish also got their start on SoundCloud.)"
Bad Bunny will headline the Super Bowl LX halftime show on Feb. 6, 2026, joining past performers such as Beyoncé, Kendrick Lamar, Rihanna, Lady Gaga, and Usher. He is known for hits including "I Like It," "Dakiti," and "Tití Me Preguntó," which achieved significant Spotify streaming success. He described the performance as a tribute to Latin music pioneers and his culture. He grew up in the Almirante Sur neighborhood of Vega Baja in a lower middle-class household; his father was a truck driver and his mother an English teacher. He sang in church choir until age 13, attended the University of Puerto Rico at Arecibo, worked in a supermarket, and began releasing music on SoundCloud.
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