"it's very hard to imagine the gritty, lugubrious, bathos-steeped tunes of south-east Londoner Mark William Lewis lassoing the zeitgeist, let alone lending themselves to a quirky product tie-in. (A vial of filthy Thames water, perhaps?) Mark William Lewis: Mark William Lewis Yet one spin of Tomorrow Is Perfect, the lead single from Lewis's second album, and it's instantly obvious why any corporate arbiter of cool would trip over themselves to sign him."
"An exquisitely beautiful dirge that unites the Durutti Column's bright, sad slashes of guitar with the plodding, cleanly produced indie of Parachutes-era Coldplay under Lewis's almost spookily sonorous baritone, it is narcotically familiar and ineffably fresh, a combination of post-ironic simplicity and hyper-sophisticated taste. There is something fashion-adjacent about his ability to make unexpected nostalgic references (see also: Still Above's muted dinner party funk) feel avant garde."
A24 operates at the intersection of cutting-edge and commercial culture while expanding into music through an in-house label. The first signing is south-east Londoner Mark William Lewis, whose music is gritty, lugubrious and steeped in bathos. The lead single 'Tomorrow Is Perfect' blends bright, sad guitar slashes and plodding, clean indie with an almost spookily sonorous baritone, producing a narcotically familiar yet fresh sound. Lewis makes nostalgic references feel avant-garde and occasionally channels Blur-era vocalisms on 'Seventeen'. Vocal techniques include guttural sprechgesang and haunting harmonica, yielding poetic, spine-tingling evocations of bleak banality.
Read at www.theguardian.com
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