Lorde's upcoming fourth studio album, Virgin, gains momentum with the release of "Man of the Year," the second single, which showcases her evolution as an artist. Co-produced with Jim-E Stack, the song features a maximalist production while retaining her introspective songwriting style. Lorde describes it as her proudest work to date, indicating a personal and artistic metamorphosis where she's focusing on innovation rather than expectations. Accompanying the song is a music video directed by Grant Singer, known for his work with major artists, bringing a visual energy that aligns with the song’s emotional depth.
Lorde describes "Man of the Year" as "an offering from really deep inside me," marking a point of reinvention for the artist as she shifts her sound.
In the music video, directed by Grant Singer, Lorde's dynamic visual portrayal encapsulates the track's emotional complexity through fragmented vignettes.
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