LISA: Alter Ego
Briefly

LISA's debut solo album, 'Alter Ego,' features 13 tracks meant to reflect different identities, including Vixi, Roxi, and Sunni. However, the album largely feels like a marketing strategy meant to drive sales through various photo books. While LISA's fame from BLACKPINK should grant her creative freedom, the album lacks innovation, failing to capture the essence of her versatile potential. Tracks such as 'Born Again' and 'Dream' fall short of engaging the listener, revealing her limitations as a solo artist and the challenge she faces in developing her artistic identity independently.
LISA's debut solo album, 'Alter Ego,' attempts to showcase multifaceted identities but ultimately falls short, revealing her struggle to distinguish herself creatively from BLACKPINK.
The album's marketing strategy focuses on buying multiple formats, highlighting LISA's challenge of proving depth as a solo artist while relying on band fame.
Tracks like 'Born Again' and 'Dream' exemplify a failure to innovate, missing the audacious genre-blending that once defined BLACKPINK's groundbreaking appeal.
LISA's charm within BLACKPINK is notable, yet her solo work exposes limitations in her range and creativity, making it difficult to captivate audiences alone.
Read at Pitchfork
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