Kim Gordon Resists "Dirty Tech" in New Video
Briefly

Kim Gordon Resists "Dirty Tech" in New Video
"Moni Haworth directed the video for "Dirty Tech," in which the Sonic Youth legend hangs in an empty corporate office dotted with bits of office clutter."
"I was kind of musing about, is my next boss going to be an AI chatbot? We're the first ones whose lights are going to go out-not the tech billionaires. It's so abstract that people can't comprehend."
"The single returns Gordon to her recent milieu of underground trap aesthetics, after alt. rocker "Not Today" led the LP."
Kim Gordon released a techno-skeptical second single titled "Dirty Tech" accompanied by a video directed by Moni Haworth. The video places Gordon in an empty corporate office scattered with office clutter, creating a corporate, uncanny atmosphere. The single revisits underground trap aesthetics following the alt-rocker single "Not Today." Lyrics and accompanying commentary raise questions about AI chatbots as potential bosses and emphasize concerns that ordinary people, not tech billionaires, will suffer powerlessness and abstraction. Matador Records will release the album Play Me on March 13 as Gordon's follow-up to The Collective.
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