"Rodarte founders Kate and Laura Mulleavy directed the "Not Today" clip and pulled out a custom-made tulle dress that they designed for Gordon years back, bringing out both her edge and femininity. In the video, Gordon shoots hoops, dances freely, and swings her guitar around in circles, mirroring her unexpected freedom in the recording studio. "I started singing in a way I hadn't sung in a long time," said Gordon. "This other voice came out.""
""We wanted the songs to be short," said Gordon. "We wanted to do it really fast. It's more focused, and maybe more confident. I always kind of work off of rhythms, and I knew I wanted it to be even more beat-oriented than the last one. Justin really gets my voice and my lyrics and he understands how I work-that came forth even more on this record.""
Play Me, Kim Gordon's third solo album, arrives March 13 via Matador and targets politicians and the billionaire class. The lead single, "Not Today," showcases a less steely Gordon who returns to singing after years, reflecting renewed creative freedom. The music video, directed by Rodarte founders Kate and Laura Mulleavy, features a custom tulle dress and displays Gordon shooting hoops, dancing, and swinging her guitar. The album follows 2024's The Collective, includes Dave Grohl on drums for "Busy Bee," and emphasizes short, focused, beat-oriented songs crafted with producer Justin Raisen.
Read at Pitchfork
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